October 05, 2026

Online Video News

Q&A: Wurl's Ria Madrid Talks New Content Intelligence Platform

On September 15, cloud-based FAST and CTV monetization platform Wurl launched its new content intelligence platform, an "enrichment enablement solution" designed to allow demand-side platforms (DSPs) to scale advanced targeting across CTV and directly connect streaming content intelligence with programmatic demand. To get more context on the platform's introduction and how it's likely to impact CTV's programmatic landscape, we reached out to Wurl Vice President, Advertising Partnerships Ria Madrid, for this Q&A.

Fuse Media Rebrands Around FAST and CTV Content Delivery and Monetization

Independent, Latino-owned media company brings more than 20 years of audience and channel expertise to FAST, CTV, content monetization and culturally specific entertainment

When Millions Tune In at Once, Observability Has to Keep Up

The World Cup experience points to several broader lessons for streaming providers preparing for major live events. When millions of people are watching simultaneously, observability has to operate at the same scale, speed, and fidelity as the stream itself.

Blog

The TV Halo Effect: How Awareness Media Can Make Your Performance Channels Work Harder

Television remains one of the most effective ways to do that at scale, and CTV is expanding what television can do within the broader media mix. Linear TV can create broad awareness and cultural reach, while streaming environments allow marketers to bring more precise audience strategies into the same high-impact format. Together, they can introduce a brand before a consumer is actively shopping and influence how that consumer responds when they later encounter the brand in search, social or other digital channels. That broader influence is the TV halo effect.

Industry News

Orange Belgium Strengthens Its Consumer and B2B TV Services With Viaccess-Orca

Viaccess-Orca announced that Orange Belgium has renewed its contract with VO for technologies spanning content security, playback, and quality-of-experience monitoring on subscribers’ devices.