September 21, 2026

Online Video News

Premion and Advertiser Perceptions Study: 73% of Advertisers Plan Live Sports Streaming Investment as Measurement Demands Grow

New research from Premion and Advertiser Perceptions finds that nearly three-quarters (73%) of advertisers plan to allocate budget to live sports streaming/CTV advertising over the next 6-12 months, driven by engaged fans and major live events. Agency demand is even stronger, with 79% planning to invest, compared with 65% of marketers.

Short Cuts

Vertical Video and the CTV Viewing Experience

Vertical video is all the rage these days, from straight-to-vert microdrama to the AI-powered verticalization and clipping of legacy IP libraries. But how does vertical viewing really square with the three L's of the traditional living-room CTV experience: landscape, longform, and lean-back? Roku's Margret Schmidt and Hub Entertainment Research's Shannon McKenzie acknowledge that it's to some degree an opportunity still in search of a definitive use case in the transition from mobile and social to CTV, with a lingering gap between preferred modes of creation and consumption, as they explain in this lively discussion with Chris Pfaff Tech Media's Chris Pfaff at Streaming Media Connect 2026.

Adtech Standardization in the Age of Agentic AI and Contextual Ads

As agentic AI and contextual advertising move into the adtech mainstream, changing circumstances arguably call out for new standards to establish a working level of consistency and interoperability across the industry lest proprietary standards and incompatible secret sauces continue to drive players and packagers. Sargeway Owner Sarge Sargent, Dataxis Principal Analyst Ophélie Boucaud, and Servers.com Global Sales Executive Adtech Bradley Lewington discuss why standards and integrations are needed for widespread adoption and review the current and emerging state of specs and standardization across the CTV ecosystem in this clip from Streaming Media Connect 2026.

Industry News

FAST: A New Frontier for Creators

We recently explored why content creators should be taking free ad-supported streaming TV (FAST) seriously. Now, we’re setting out how creators can make the most of the opportunity and take their content from social media to the big screen. FAST is cha

Bitmovin's Video Developer Report 2026/27 Reveals Low Latency for Live as Industry's Top Challenge

Bitmovin, a leading provider of video streaming solutions, today released its 10th annual Video Developer Report, marking a decade of tracking how the video industry builds and delivers streaming. This year's edition draws on insights from professionals a

Bitmovin’s AI Scene Analysis Selected by Nine to Enhance its VOD Workflows with AI-Powered Scene Level Metadata

Bitmovin, a leading provider of video streaming solutions, has announced that Australia’s largest media company, Nine Entertainment (Nine), has deployed Bitmovin’s AI Scene Analysis within its SVOD streaming service, Stan, to enhance its encoding workflow