August 31, 2026

Online Video News

Gap Between Live Sports and Gaming Nears Primetime

The ability to stream alternative animated and video game versions of a live sports event have taken a step closer with tests involving EA Sports, broadcaster Sky, and German premier soccer league Bundesliga.

Short Cuts

How to Convert Serial OTT Churners Into Long-Haul Subscribers

Single-show drop-ins who subscribe and churn in short order are the bane of subscription-based streaming services. In this clip from Streaming Media Connect, Philo's Steven Chang, Horse & Country's David Guinan, and Chris Pfaff Tech Media's Chris Pfaff discuss some tried-and-true or newly emerging strategies services can deploy to keep fair-weather fans in the fold.

Metadata, Hyperpersonalization, and Leveraging Longtail CTV Content

As streaming content providers increasingly realize not only the value of their back catalogs, but also how to optimize them through improved discovery, metadata and metadata standardization have become critical, as Gracenote's Ashok Bania explains in conversation with Dataxis' Ophélie Boucaud. Hub Entertainment Research's Jon Giegengack chimes in on the role of scene-level analysis in maximizing the value of deep back catalogs and longtail legacy IP in this clip from Streaming Media Connect 2026.

Industry News

Magewell Expands Director and Pro Convert IP Lines at IBC2026 in Stand 7.A30

New products continue to enable “any signal, anywhere” for creators

Yospace releases new Ad Presentation solution

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), has announced the release of its Ad Presentation solution, which enables broadcasters to apply non-linear ad formats at scale. It will demonstrate the new capabilities at IBC 2026.

From Followers to FAST - The Creator Opportunity to Turn Audiences into Streaming Viewers

The Creator Opportunity to Turn Audiences into Streaming Viewers For years, social media has been the launchpad for a new generation of creators. Platforms such as YouTube, TikTok, Instagram and Facebook have transformed how audiences discover entertai

Broadpeak launches Click2Cart to mark new era in shoppable CTV advertising

New solution bridges connected TV (CTV) and ecommerce to make shoppable performance advertising easier to scale for streaming platforms and broadcasters