August 03, 2026

Blog

The Brand-Performance Gap in CTV Is Really a Data Problem

The industry often frames the existing conversation around CTV as a brand-versus-performance debate. But a more useful debate is whether advertisers have the data foundation required to make CTV work across the funnel, not just at one end or the other.

CTV Is Opening Up To The Mid-Market. Now Comes The Hard Part

Middle-market advertisers know their customers are watching streaming TV. The challenge has been translating that simple fact into a workable media strategy.

Where Engaged Audiences Actually Are

Audience data, reach, and targeting still matter. But the strongest campaigns aren't choosing between those things. They're targeting within environments where people have already told you what they care about.

Multilingual Audio Is Becoming a Streaming Workflow, Not Just a Dubbing Task

Why streaming teams need to connect translation, voice, subtitles, metadata, review, delivery, and measurement

Free TV is Back, and it's Better than you Think

The story of FAST's growth isn't finished yet. To capitalize on the shift, there's more work to be done.

Industry News

TAG Video Systems Accelerates the Move to Cloud and Virtualized Production at IBC2026

TAG Video Systems Accelerates the Move to Cloud and Virtualized Production at IBC2026

Record-breaking World Cup has advertisers cheering

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 FIFA World Cup. This equates to 297 million advertisements per day during the 39-day tournament

IBC2026: Interra Systems Brings Trusted Media Intelligence and Responsible AI to QC and Monitoring Workflows

At IBC2026, Interra Systems will present this year’s focus: operational AI at scale for QC, monitoring, and captioning workflows.