June 01, 2026

Short Cuts

Current Uses of AI in CTV and Streaming Ad Ops

How are publishers and advertisers leveraging AI in CTV ad ops in 2026? According to IAB Tech Lab COO and EVP of product Shailley Singh, managing creative and data coming out of campaigns are two key areas; others include prevalidating creative and generating contextual data, says Sargeway, LLC owner Sarge Sargent. Both explain how these processes work and the value AI adds in this discussion with Streaming Media contributing editor Nadine Krefetz from Streaming Media Connect 2026.

Globo’s Best Practices for World Cup 2026 Live Streaming Ad Insertion

Globo director of adtech Ana Beaklini says latency has traditionally been the biggest problem the Brazil-based Globo has faced in its efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media contributing editor Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how Globo has addressed this issue and the best practices the company will implement at massive scale for upcoming World Cup live streams and OTA broadcasts and AI's role in hyper-personalizing Globo's live ad decisioning.

Blog

Why the FIFA World Cup Will be the Most Demanding Event Ever for Dynamic Ad Insertion

Monetizing major international soccer events creates unique challenges. To cope with these challenges, DAI systems need to be able to handle the global scale that soccer, and other major sporting events, brings alongside the unpredictability and extreme variations in viewership that is unique to knock-out soccer tournaments. Ad decisioning systems need time to process ad requests and deliver maximum value. This requirement remains even in cases where the inventory was sold in advance: ads must still be called and delivered to the right viewer at the right time, with one-to-one measurement enabled.

Industry News

Wooden Camera Releases New Accessories for Blackmagic URSA Cine Immersive

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive.

Watch Brasil Selects Bitmovin to Improve Streaming Performance and Drive Ad Revenue Growth

Watch Brasil has selected Bitmovin’s streaming solutions to replace legacy systems, improving playback performance and reliability while supporting scalable ad revenue growth across Brazil and Europe.