May 26, 2026

Online Video News

Premium Live Event CTV Expansion Leads to Increases in Upfront Spending: A Q&A With JamLoop’s Jeff Fagel

A new survey by the performance-focused CTV advertising platform JamLoop has revealed a notable shift in marketing budget strategies toward premium live event CTV. Their survey of 120 brand and agency marketing leaders showed that perceptions of live event CTV have shifted toward performance capabilities, with an emphasis on accountability and measurable results.

Spotlights

How the Fastest-Growing Streaming Platforms Protect Ad Revenue During Live Events

Lukas Navickas explains why advertiser retention in programmatic streaming is not a sales problem. It's an infrastructure problem in disguise.

Short Cuts

How Regional Sports Networks Engage Gen Z Fans

With the highlights-first orientation of Gen Z sports fans, serving up a slate of live game broadcasts isn't enough for regional sports networks (RSNs) to reach younger cord-cutters and cord-nevers, sign them up, and keep them engaged. This means thinking outside the broadcast box and deploying alternate strategies via clips, social, and other types of programming, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.

How Regional Sports Networks Optimize Distribution to Serve Local Fans Better

Like all sports broadcasters, regional sports networks (RSNs) serve a mix of casual and die-hard fans and of necessity employ a number of distribution and monetization strategies to meet those fans where they are, ranging from vMPVDs to OTA, cable, and DTC. But RSNs also face unique challenges in their efforts to serve their affiliated teams' best interests and ensure that their game coverage and other programming reflects and reinforces the dedication of their teams' fan bases and also matches the consumption preferences and needs of viewers throughout the region, as Space City Home Network GM Jim Colasanto and NESN CMO and CDO Ahmed Darwish explain in this discussion with ViewLift VP Global GTM Strategy Chance Mason in this clip from Streaming Media 2026.

Blog

Premium Content Is the Most Valuable Asset in Commerce and It's Being Monetized by Everyone Except the Companies That Own It

Media companies that build commerce into their content, in a way that works for their talent, advertisers, and viewers, will turn their biggest asset into their biggest competitive advantage. The ones that wait will watch everyone else do it for them.

Tackling Last-Mile Ad Compliance in Streaming

Streaming runs at a scale and speed where errors often appear just as the ad reaches a viewer, making the "last mile" the most vulnerable stage for both compliance and revenue. Understanding and addressing these last-mile challenges is critical for any brand, agency, or platform looking to maximise the value of streaming advertising.

Industry News

Watch Brasil Selects Bitmovin to Improve Streaming Performance and Drive Ad Revenue Growth

Watch Brasil has selected Bitmovin’s streaming solutions to replace legacy systems, improving playback performance and reliability while supporting scalable ad revenue growth across Brazil and Europe.

5 THRIVING FAST CATEGORIES

5 THRIVING FAST CATEGORIES For content owners, creators, broadcasters, and IP holders, the biggest opportunity right now isn’t simply launching a FAST channel, it’s launching the right FAST channel. As the FAST space continues to evolve, audiences a