April 01, 2026

Short Cuts

LG Shop Time and the Creator Economy

Integrated purchasing opportunities and creator content are becoming increasingly prominent elements of the CTV experience. How are they converging on major CTV platforms like LG and webOS? Chester Goodson, LG Electronics' senior manager of business development, discusses the rise of creator programming and monetization opportunities available through LG's Shop Time ecommerce app and where the two intersect in this conversation with moderator Chris Pfaff at Streaming Media Connect 2026.

How Streaming Has Transformed NBA Audience Insights

As the NBA has seen its audience shift from traditional TV to streaming, strategies and techniques for measuring that audience and interpreting viewer behavior have shifted with it, with greater fragmentation and different metrics. NBA VP of Global Media Insights Michelle Auguste discusses the challenges and incongruities of audience measurement across different platforms and partners and why old, linear-based models like Nielsen must continue to adapt and evolve in this clip from her keynote fireside chat with Streaming Media's Steve Nathans-Kelly at Streaming Media Connect 2026.

Blog

The Story-Centric Shift: Designing the Multi-Platform Newsroom for the Streaming Era

Linear broadcast still represents a significant source of revenue for many major media organizations. It can't simply be replaced. The challenge is to support both the real-time digital and scheduled linear TV models at once - delivering fast, platform-specific content for streaming and social platforms while continuing to serve traditional broadcast audiences.

Incrementality is About to Become the New Baseline for CTV Outcomes

In CTV, where exposure is often view-through, and actions happen on other screens, "last-click" measurement distortion can turn "good ROAS" into a mirage. That's why incrementality is becoming a necessary baseline. In practice, it means fewer arguments about attribution models and more routine experimentation baked into media plans.

Industry News

#GALSNGEAR Returns to the 2026 NAB Show with Expanded Meetups, Panels, and Networking Opportunities for Women in Media and Entertainment

#GALSNGEAR will host a series of meetups, panel discussions, and networking events during the 2026 NAB Show.

Mileto Tecnologia accelerates streaming growth with Synamedia Go

Leading Brazilian pay-TV operator continues to invest in OTT and execute on its growth plan, now supported by Synamedia’s proven portfolio

As viewing shifts from landscape to portrait, WiseDV powers the future of broadcast on Linux at NAB Show 2026

At this year's NAB Show, WiseDV is powering the shift from landscape to portrait transition with a unified, Linux-based ecosystem built for flexibility, scale, and efficiency. Visit Booth #W2550 in West Hall to learn more.

Telestream UP.Lens Closes the Observability Gap in Live & Remote Production Workflows

A cloud-native monitoring and multiviewer service delivering real-time visibility, automated alerts, and diagnostics for distributed environments. See it at NAB 2026.

nanocosmos Introduces nanoStream Control to Close the Real-Time Streaming Security Gap

New layer adds real-time access control, monitoring, and protection against unauthorized stream use