March 16, 2026

Short Cuts

Key Contextual Data Points for Targeted and Brand-Safe CTV Advertising

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.

Blog

Video Podcasts Are Ready to Move Up a Weight Class

How streaming's fastest-growing format will compete for performance budgets

The New MVPs: Why Teamwork and Tech Will Win the Streaming Game

A moment's buffering during a game might send fans running. This is where the need for scale, reliability, and quality converge. So, how do providers deliver seamless, captivating experiences for millions of viewers? The answer isn't found in a solo technology or company, but at the intersection of technology and smart collaboration.

Industry News

Harmonic Redefines the Economics of Video Playout with New Spectrum X Plus Media Server

Harmonic announced Spectrum™ X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous generations.

LTN and Appear Collaborate to Enable Scalable, IP-Native Live Video Contribution and Distribution

Appear’s high-performance, ultra-low latency encoding platform augments LTN’s fully managed global IP network and orchestration platform

NOMADlife.tv Expands NOMADslow.tv, Redefining FAST Through Cinematic Slow Media

NOMADlife.tv today announced the continued expansion of NOMADslow.tv, a FAST (Free Ad-Supported Streaming TV) channel dedicated to cinematic slow media, environmental storytelling, and immersive viewing experiences designed for connected televisions. Bui