February 16, 2026

Online Video News

Sky "Super Bundle" Moves Pay TV from Linear to Streaming

UK pay TV service Sky's announcement of a "world-first" grouping of streamers under one belt could fire the starting gun on further super bundles - though this particular union does not embrace either Apple TV or Amazon.

Sneak Preview: Leveraging AI for Contextual CTV Advertising at Streaming Media Connect

On Thursday, February 26, join content monetization pros from Roku, Philo, DAZN, Tavant, Intersection, and the SVTA for the Streaming Media Connect panel "All About Context: Leveraging AI for Contextual CTV Advertising." Learn how AI-powered audience data, metrics analysis, and real-time decisioning propel tailored, targeted CTV ad experiences that boost relevance, heighten engagement, and grow revenue.

Sneak Preview: Peak Performance: Handling Traffic Spikes for Global Live Sports Streams

On Wednesday, February 25, MTech Sport's Matt Stagg will moderate the Streaming Media Connect panel "Peak Performance: Handling Traffic Spikes for Global Live Sports Streams" with panelists from DAZN, BT Group, and TATA. When the biggest moments in live sports hit, traffic surges coming from unexpected directions can stymie even the most mature streaming stacks. This panel of live streaming and content delivery pros breaks down how top platforms prepare to manage peak demand—using smart load-balancing, real-time monitoring, and advanced failover strategies to maximize uptimes when streams scale globally.

Sneak Preview: Forging FAST’s Middle Mile: Building Live Linear Streaming Infrastructure

On Tuesday, February 24, Nadine Krefetz, Consultant, Reality Software, will moderate the Streaming Media Connect panel "Forging FAST's Middle Mile: Building Live Linear Streaming Infrastructure." Live linear FAST lives or dies in the middle mile, where ingest, encoding, packaging, and routing determine whether channels can contend with increased traffic as audiences scale. This session explores how to forge resilient, flexible infrastructure that keeps FAST channels humming, costs controlled, and viewers engaged.

Blog

From Probabilistic to Proven: The Deterministic Turn in Audience Data Strategy

As an industry, we must make 2026 the year we shift away from probabilistic signals of audience identity, like IP addresses, to more deterministic and higher-fidelity signals that can reliably connect impressions to households, and ultimately, to the business outcomes that CMOs are on the hook to deliver.

Industry News

Pitch International kicks off cloud-based FA Cup distribution in partnership with Synamedia and Globecast

Hybrid satellite and SRT workflow delivered all 32 third-round matches with broadcast-grade reliability and low latency

LTN makes key appointments and introduces new Technology organization to power rapid video network growth

Michal Miskin-Amir, Jonathan Stanton and Bobby Bond to lead technical advances amid surge in demand for LTN’s IP video transport services as satellite capacity declines

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Bitmovin has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer.

OneFootball Chooses BuyDRM to Secure OneFootball Channels

KeyOS MultiKey Provides A Highly Robust DRM-To-Scale Solution for OneFootball TV