December 15, 2025

Online Video News

SMPTE Releases Updated Engineering Report on Artificial Intelligence and the Media

SMPTE®, the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technology Center (ETC), have released a comprehensive document on Artificial Intelligence (AI) and its affect on the media. The document was the result of a task force on AI standards in Media that began in 2020 and is an updated version of the Engineering Report released in 2023.

Short Cuts

Is Streaming Delivering the Audience Data Publishers Demand?

Vevo's Natasha Potashnik, TVIQ's Sara Sinclair, NPAW's Bruno Giner, and Reality Software's Nadine Krefetz discuss the key data points publishers demand to understand their audiences better and where and why what streaming delivers continues to fall short for some publishers in this clip from Streaming Media 2025.

Brand Safety and High School Sports Streaming Monetization

For ubiquitous high school sports streamer Hudl—which, according to VP of media Adam Gouttierre, broadcasts 5,000 football games every Friday night of the season and hosts high school highlights on almost every active NFL player—monetizing content means embedding brands in their streams that align closely with the content. They are primarily "locker room brands" such as Gatorade and Nike that are not only relevant to sports, but also aspirational for the athletes in that they're also associated with established stars at higher levels. In this clip from Streaming Media 2025, Gouttierre and Chris Pfaff of Chris Pfaff Tech Media discuss the importance of matching brands with content when your audience is predominantly "communities of passion."

Blog

In 2026, Premium Video Fragmentation Creates a New Wave of Aggregators

Ad-supported tiers are proliferating across streaming services, each with its own tech stack, data capabilities, and buying processes. For advertisers, this abundance creates complexity that threatens efficiency. More inventory should mean more opportunity, yet when premium video moments are scattered across streaming services, publisher platforms, and emerging channels - each with different buying mechanisms, measurement standards, and data integrations - finding the right inventory at the right time becomes exponentially more difficult.

Industry News

Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports

-- Separate deals signed with Charter and Cox enable out of market fans to watch games from MLB, NHL, and NBA via Comcast Media360™

Zixi Appoints Roi Sasson as Vice President, Engineering

Zixi, the Emmy® Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineering. In this role, Sasson will lead Zixi’s global engineering organization with a focus on hype

FAST Channels TV Partners with Jay Walker to Launch REVIVE, a New Ad-Supported Streaming Channel Showcasing Culture-Driven Stories

FAST Channels TV, a leader in end-to-end FAST channel technology and distribution, is partnering with REVIVE Media Group to launch REVIVE, a new Free Ad-Supported Streaming TV (FAST) channel designed to deliver authentic, culture-driven stories to audienc

Bitcentral Appoints Veteran Technology and Venture Executive Rick Arnold to its Board of Directors

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Layercake Announces Integration of Norsk with Streamcake, Advancing Intelligent Media Workflow Orchestration

Layercake, the company behind the intelligent media workflow platform Streamcake, today announced the integration of Norsk into its ecosystem.

DJ Central TV partners with Fast Channels TV to launch a global EDM 24x7x365 channel of Dance, Club & Electronic Music Entertainment for the world !

DJ Central TV, one of the world’s leading dance, club, and EDM television properties, is proud to announce a landmark partnership with FAST Channels TV to launch the official DJ Central TV FAST Channel. The new 24/7, ad-supported streaming channel will de