November 10, 2025

Short Cuts

NPAW’s Bruno Giner Talks Insights-Driven Streaming at Streaming Media 2025

Bruno Giner, VP Sales, Global, at Nice People At Work (NPAW), discusses the importance of insights in streaming optimization and how NPAW works with its collaborators and partners to cultivate a data-driven and data-sharing culture across the streaming industry in this interview with Streaming Media contributing editor Timothy Fore-Siglin from Streaming Media 2025.

Eyevinn Technology’s Magnus Svensson Talks the Need for Modular Broadcast Tech Development at Streaming Media 2025

Media solution specialist Magnus Svensson of Eyevinn Technology discusses the company's role as an independent streaming media expertise firm and how it promotes its services, along with the shift toward AI-driven orchestration in this conversation with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

Blog

The Death of the SSP is Wildly Overstated and Nothing To Wish For

The death of the SSP has been vastly overstated, and it is nothing buyers or sellers should welcome. A market without strong, independent SSPs would be less transparent, less competitive, and ultimately worse for both sides.

CTV’s Next Chapter: Why Unified Monetization Will Decide Streaming’s Winners

Behind the scenes, monetization is often a patchwork process with systems operating independently and oftentimes competing rather than complementing one another. This introduces friction for publishers and buyers, and can impact efficiency and performance. Mediation offers a path forward that, if implemented correctly, can help publishers turn this complexity into a competitive advantage while also providing benefits for advertisers.

Rethinking TV: Balancing Linear and Streaming for Long-Term Brand Growth

Brands must remain nimble in their thinking regarding linear vs. streaming, given how quickly the landscape is shifting. Sports illustrate this perfectly. A single event today can play out across broadcast, cable, and streaming, either simultaneously or individually. Thursday Night Football on Amazon, NBA games shared across multiple partners, or the UFC's exclusivity deal with Paramount—each example shows how the same content can reach audiences in different ways.

Industry News

ContentGram Studios Africa Partners with FAST Channels TV to Launch CG Central — A New FAST Channel Delivering Bold, Heartfelt African Stories to Global Audiences

ContentGram Studios Africa is thrilled to announce its partnership with FAST Channels TV to officially launch CG Central, a brand-new FAST (Free Ad-Supported Streaming Television) channel showcasing bold, vibrant, and emotionally resonant African content

Interra Systems Enhances ORION With Stream Recording and BATON Media Player Integration for Advanced Debugging

Interra Systems today announced a significant enhancement to its flagship real-time monitoring platform, ORION, with the introduction of stream recording support as well as seamless integration with BATON Media Player (BMP).

Astro selects Broadpeak for high performance streaming and CDN solutions in pay-TV transformation

Leading Malaysian media company chooses Broadpeak Origin Packager and EdgePeakTM to power scalable streaming across sooka and Astro Fibre services