August 18, 2025

Online Video News

Roku Launches New Howdy Ad-Free SVOD Service and Shares Its Home Screen Strategies 

This week Roku launched a $2.99-per-month, ad-free SVOD service called Howdy, which bucks the prevailing ad-supported content trend for low-cost/no-cost streaming and offers what Roku says is nearly 10,000 hours of entertainment at launch.

Q&A: Hudl VP Media Adam Talks High School Sports Streaming, Hyperlocal Fan Loyalty, and Burgeoning Brand Support

In this Q&A, Hudl VP of Media Adam Gouttierre discusses the growth of high school sports as a streaming niche, the dedication of hyperlocal fan bases, opportunities brands are seeing and seizing on the Hudl platform, and how he believes those monetization opportunities will evolve in the coming years, particularly as the role NIL deals play in amateur sports continues to expand.

Blog

Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

Why Addressable Advertising Must Be Built Around the Viewer

Today's audiences have made their expectations clear: irrelevant ads are no longer tolerated. They're skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt for environments where advertising can be bypassed, and audiences are more in control than ever, advertisers must ensure their messages are timely, targeted, and additive to the experience—not a disruption to it.

Industry News

MediaKind supports DAZN’s global streaming of FIFA Club World Cup 2025

MediaKind today announced that its cloud-native streaming platform, MK.IO, supported the seamless, high-quality streaming of the FIFA Club World Cup 2025 for DAZN, the world’s leading sports entertainment platform.

Elecard Strengthens Industry Collaboration through Active Participation in SVTA Working Groups

Elecard is partnering with the Streaming Video Technology Alliance to push streaming quality and speed to new heights — from live sports to NASA’s “Streaming from the Moon and Beyond” project — powered by its CodecWorks and Boro solutions.