July 21, 2025
Online Video News
Why Future Today’s Fawesome Excels at Family-Friendly Unscripted Content
16 Jul 2025
Future Today provides premium, unscripted content—for free—while major players such as Netflix still are still exploring the viability of live music specials and celebrity-driven contests. This puts Future Today ahead of the curve as large streamers remain slower to venture into live and interactive programming. In this Q&A, Vikrant Mathur, Co-Founder of Future Today, discusses how their FAST platform Fawesome provides family-friendly competition shows that present unique brand-safe pathways for advertisers, such as product placement, sponsored challenges, and brand integration.
Deltatre Announces Acquisition of Endeavor Streaming
15 Jul 2025
Deltatre, a leading international provider of streaming, digital, data, and graphics solutions for the sports, media, and entertainment industries, today announced it has entered into a definitive agreement to acquire Endeavor Streaming from Endeavor Group Holdings, Inc.
Short Cuts
How Smaller CTV Publishers Can Leverage Innovative Ad Formats
18 Jul 2025
As more innovative and integrated ad formats continue to transform CTV advertising and monetization, are smaller publishers without dedicated ad sales teams in danger of being left behind? What creative strategies can they deploy to seize these opportunities? Fan Serv's C.J. Leonard and Eventually A Castle's Andrew Baritz offer practical, strategic recommendations in this discussion with Ring Digital's Brian Ring at the latest Streaming Media Connect.
Blog
Three Emerging Forces That Will Reshape the Content Delivery Space
18 Jul 2025
The content delivery world is getting more complex. The traditional CDN model has splintered, the need for vendor diversity is rising, and user expectations keep inching upward. But it's not all friction. Several emerging technologies and standards are poised to meaningfully improve Quality of Experience (QoE)—not just in a piecemeal way, but across the entire delivery path. Here's a closer look at three forces that will reshape the future of content delivery.
Why CTV CPMs Are Slumping – And What the Ecosystem Must Do About It
16 Jul 2025
The real causes of CTV stagnation and decline today are related to low signal fidelity, walled garden dominance, and a shortage of innovation. Businesses across the CTV landscape can find relief, if they know how to adapt and restore value and advertiser confidence.
Industry News
Miri Technologies Adds David Cohen as Vice President of Sales and Business Development
Former Grass Valley and NEC executive brings over 20 years of go-to-market experience to award-winning internet connectivity solutions innovator
DAZN Builds Future-Ready Live Sports Infrastructure with Techex and TAG for FIFA Club World Cup 2025
DAZN, the world’s leading sports entertainment platform, has transformed its live monitoring capabilities to support its global broadcasting of the FIFA Club World Cup 2025™, deploying a brand new, scalable, flexible, and centralised infrastructure in par
Telycam Simplifies Live Video Production with New Stream Deck Plug-in for PTZ Camera Control
Seamless integration enables easy, precise operation of Telycam’s advanced PTZ cameras with Elgato’s popular controllers