May 05, 2025

Online Video News

Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech

On May 21, Streaming Media's Nadine Krefetz will moderate the Streaming Media Connect May panel "Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech." SGAI arguably combines the advantages of CSAI and SSAI and allows for more targeted ads and better technical delivery, which is a boon to FAST and other AVOD platforms. Who is using SGAI now, how effectively are they implementing it, what can it do for you, and how likely is it to move into the ad-supported streaming mainstream?

Canela Media CMO Oswald Méndez Discusses Club Canela, a Breakthrough In-App Rewards Program

Club Canela, the first fully integrated in-app streaming rewards program of its kind, has been launched by Canela Media, a leading technology and innovation-driven multicultural media company. Its goal is to strengthen its relationship with Canela.TV users and to provide brands with fresh, creative ways to interact with these audiences. In this Q&A, Oswald Méndez, CMO of Canela Media, outlines Club Canela's unique details and benefits. 

Survey Says: Adtaxi and IAB Assess Media Viewership Shifts and Ad Spend Trends

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports on recent breaks in the game. Adtaxi's report focuses on audience migration while IAB's naturally zeroes in on trends in ad spend.

Short Cuts

Is Programmatic Still Problematic for Ad Addressability?

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn't provide the desired transparency in terms of where an ad ran or a clear picture of the audience the ad is addressing. Is this still a problem in the streaming ad ecosystem, or are these concerns overblown? Roku's Charlie Goodman, Philo's Aulden Kaye Yi, Vevo‘s Melissa Sofo, and TVREV's Alan Wolk discuss the answer to this question in a clip from the latest Streaming Media Connect.

Industry News

TAG Video Systems Teams with Techex at MPTS 2025 to Showcase End-to-End Monitoring and Quality Assurance

The demonstration will show how to streamline complex workflows while ensuring exceptional video quality at scale, with the flexibility and agility needed for broadcast operations.

MediaKind Helps Bring Multiview to Millions of Xfinity Customers

MediaKind’s MK.IO cloud SaaS platform with Multiview technology has been deployed by Xfinity to service millions of X1 customers.