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September 25, 2024

Online Video News

Fandom Study Finds 80% of Consumers Rank TV, Movies & Video Games Higher Than Music & Sports as Leisure Time Activities

In an increasingly busy world, consumers flock to entertainment and gaming over other interests including music, food and cooking, sports, and travel. A new study from Fandom, The Power of Me Time, explores the reasons behind this trend through three key factors - Dominant Passion Points, Emotional Impact, and Engagement - while also highlighting what these insights mean for brands and marketers.

Spotlights

Managing churn and return: Keeping SVOD audiences engaged and revenue flowing

Moving streaming video services from 'serial churn' to 'pause and resume' in today's subscription economy.

Short Cuts

What Are Walled Gardens in CTV Advertising?

Future Today Marketplace VP Tim Ware goes 'round the horn with Roku's Charlie Goodman, Streaming Made Easy's Marion Ranchet, TVREV's Alan Wolk, and IAB Tech Lab's Anthony Katsur on the definition of walled gardens in the CTV advertising marketplace in this clip from Streaming Media Connect 2024.

Blog

Want to Assemble an Advanced TV Tech Stack? Keep it Independent

Suvadip Choudhury, Director, Platform and TV Development at Alliant, looks at the three critical pieces that advertisers need for diving into the world of CTV: data, media, and measurement. For each of these, advertisers should look to work with specialists, rather than one company that provides all of them. The reason is that it doesn't make sense for the media and data providers to grade their own homework with measurement.

Industry News

Reticulate Micro Demonstrates First-ever Live Video Streaming over MUOS Network for a U.S. Army Special Operations Organization

Demo Showcased VAST™ Video Throughput, Augmenting MUOS SATCOM for Mobile Forces

Witbe to Preview New Virtual NOC and Latest Video Testing Technology at SCTE TechExpo 24

At SCTE TechExpo 24, Witbe will showcase the power of its automated testing and proactive monitoring technology. At booth 1612, attendees will see the benefits of Witbe’s comprehensive technology suite for cable video service providers and set-top box ope