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June 17, 2024

Online Video News

Roku Enters Stage Left Selling Data with Roku Exchange

Last week Roku announced the Roku Exchange, a "TV streaming-first" advertising solution that connects ad inventory with advertiser demand.

Why Netflix, Paramount, HBO, Disney, Warner Bros. and Other Premium Streamers Are Cutting Back Marketing Budgets

Recent findings from EDO Ad EnGage found that, for the first five months of 2024, premium streaming platforms such as Netflix, Paramount, Disney, and Warner Bros. have reduced their national TV marketing spending, down 18% to $216.1 million in paid advertising/promotional value. Industry experts Jon Giegengack and Alan Wolk weigh in the factors, such as content overload, subscriber churn, and a refocusing of resources.

Short Cuts

SMNYC 2024: Netflix Engineer Sujana Sooreddy Talks Sustainability, Mentorship, and Women in Streaming Media

Streaming Media contributing editor Tim Siglin interviews Netflix engineer Sujana Sooreddy at Streaming Media NYC 2024. She discusses the challenges of encoding and transcoding content for different formats and devices, and she highlights the importance of using data analytics to understand compute usage and viewability of a particular stream. She also talks about the increasing number of women in the field and the value of mentorship within the community.

Industry News

Clearhaven Partners Acquires Zixi

Zixi executive management team invests alongside Clearhaven to capitalize on global market momentum for IP-based live video and to fuel innovation and expansion

Cloudinary Doubles Users to 2M in just Three Years Amid Surge in Visual-First Experiences

Cloudinary, the image and video technology platform that powers many of the world’s top brands, has reached two million users – doubling its registered user base in just three years.