January 24, 2024
Monetizing FAST and OTT with Metadata and User Data
Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.
The State of FAST Markets: Europe vs. US
It's well-established that the FAST market matured in the US years earlier than in Europe and other parts of the world. But as the European market grows, is it evolving along the same lines as the US market, and are there lessons in where the US market stumbled that inform FAST strategy in Europe? Streaming Made Easy newsletter author Marion Ranchet and ESHAP's Evan Shapiro discuss the state of the FAST ecosystem in Europe in this clip from Streaming Media Connect 2023.
Ateliere Signs Strategic Collaboration Agreement with AWS to Redefine Content Creation and Delivery for the Media and Entertainment Industry
Five Year Strategic Collaboration Agreement to Transform Media Production Through Distribution Workflows in the B2B Supply Chain
AJA BRIDGE LIVE Helps BCC Live Meet Encoding/Decoding Demands Across Productions
To support a broad range of encoding/decoding demands, BCC Live invested in an AJA BRIDGE LIVE IP video workflow bridge.
Magewell Joins Q-SYS Technology Partner Program and Unveils First Plugin
The Q-SYS Certified plugin for Magewell’s USB Fusion seamlessly integrates Magewell’s video capture, mixing and presentation device to extend the Q-SYS Ecosystem