November 29, 2023
Online Video News
New Hub Research Findings: Old Shows Are New Again as Consumers Navigate Streamers and Strikes
This year's edition of Hub Research's annual "Conquering Content" report confirms that audiences remain happy with their wealth of viewing choices, despite the delays in new production due to the recent major Hollywood strikes. Almost two-thirds of viewers say their current favorite show is older and has existed for several seasons, a finding that is up from 54% in 2021. Some critical moves that should be made now include improving programming discoverability and focusing on licensing and syndication.