November 08, 2023
Online Video News
Netflix Intensifies Dive Into Gaming Landscape
Netflix is making substantial moves in the video game industry. The streaming powerhouse is using the influence it has gained from recent studio acquisitions to develop a wide range of titles based on popular TV programs and films, along with a focus on higher-end games that are manufactured for seamless streaming on both PCs and TVs. This places Netflix in a unique position as a direct competitor with industry giants like Microsoft and Sony. Executives from BrightLine and Future Today provide their analysis of this development.
New Approach to Data Clean Rooms to Fix CTV Measurement
This article reviews the clean room challenge within the emerging CTV landscape and how to address it.