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October 02, 2023

Short Cuts

How to Engage Remote Viewers in Hybrid Events

Too often, offsite attendees are treated as afterthoughts in hybrid events, where all the emphasis is on the audience in the room. But drawing in the remote audience and recognizing the importance of doing so is critical. Innovative strategies abound for drawing in remote viewers and creating more compelling experiences; Stream4Us' Anthony Burokas, LiveX's Anna Cowdery, and Howard & Associates' Andy Howard offer some best practices to best engage remote viewers in hybrid events.


YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.

Industry News

ViewNexa™ survey reveals dissatisfaction among subscribers to major streaming services, citing poor content discovery and crackdown on password-sharing

A new survey from Bitcentral's ViewNexa reveals that swathes of viewers are not properly catered for by the content on offer, creating an opportunity for new content services to build successful direct-to-consumer apps.

The Nordic´s Largest TV Conference Reveals 2023 Agenda

Northern Waves, the Largest OTT-related TV conference in the Nordics has revealed its agenda which includes a fantastic lineup of keynote speakers representing a wide range of streaming TV service providers. Scheduled for the 19th of October 2023, in Oslo