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August 14, 2023

Online Video News

Why Everyone Is Talking About xHE-AAC

Media and hardware companies are embracing xHE-AAC (the combination of Extended HE-AAC and MPEG-D DRC) to deliver high-quality audio and video content. Helene Jay, Senior Director, Audio Programs at Via LA explains why. 


Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying

Broadcast TV has long been the most effective medium for building brand awareness. Still, it's considered notoriously tricky to buy, often thought of as reserved for major brands with big budgets. But Brian Thoman of WideOrbit says that new marketplace technologies are making broadcast TV easier to buy than ever before, and in this article, he debunks the top 7 myths about broadcast TV advertising and marketplace buying.

Industry News

NPAW Report: Streaming Providers See a Comeback in Daily User Engagement in the First Half of 2023 While More Sports Fans Shift to Online Video

Streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021 as competition between services began taking a toll on the amount of time that consumers can spend on each str