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April 19, 2023

Online Video News

Philo Head of Advertising Reed Barker to Keynote Streaming Media East 2023 on the Evolving TV Landscape

Reed Barker, Philo's innovative Head of Advertising, will deliver the second-day Streaming Media East 2023 keynote, "TV: What's Next is Now," where he will help to clarify the ever-evolving TV industry, sharing how an intense focus on the customer has allowed Philo to adapt and thrive, and how it offers a model for success in an increasingly competitive CTV landscape.

Short Cuts

Does Ad Personalization Really Matter to Streaming Consumers?

Streaming conventional wisdom tells us that targeted, personalized ads are not only what OTT users want--it's what gives streaming advertising a purpose-built precision that broad-brush broadcast TV advertising can't match. But recent data from Publishers Clearing House suggests that streaming consumers don't put the premium on personalization that we thought they did. Is the jury really out on targeted advertising? Publishers Clearing House's Smriti Sharma, NBCUniversal's Matt Farina, and Media Cartographer Evan Shapiro discuss in this clip from Streaming Media Connect 2023.

What Is FAST 2.0?

With Web3 nearly upon us, is a new generation of Free Ad-Supported Television--FAST 2.0--on the horizon? How will it differ from FAST's current iteration, and what will its evolution mean to consumers, content companies, and tech providers? LG's Matthew Durgin, Vizio's Greg Barnard, and Best Ever Channels' Jonathon Barbato weigh in on FAST's fast-approaching future in this clip from Streaming Media Connect 2023.

Industry News

WiseDV showcasing an Interactive FAST Channel Cloud Playout with Visual Graphics Editor & Virtual WiseStudio at NAB Show 2023, Booth #W2866

WiseDV, a leader in FAST Channel Cloud Playout, Ad Insertion, SSAI, OTT, and Multi-Group Video Conference Technologies, will showcase its cutting-edge solutions at NAB Show 2023, booth W2866 – Las Vegas Convention Center from April 15 to April 19.

NPAW Introduces New Product Analytics, SMB Solutions at NAB 2023

NPAW, the leading provider of analytics and business intelligence solutions for online video businesses, has introduced a series of new products and features at the NAB Show 2023 in Las Vegas. These new products broaden the scope of NPAW’s analytics solut

MuxIP Delivers Innovative Broadcast Channel Availability for Leading Motorsports FAST Network MTRSPT1

MuxIP, a leading provider of automated solutions for ad-supported streaming, today announced that its FASTHub for Broadcast platform has enabled availability of over-the-air broadcast carriage of MTRSPT1, the leading live global motorsports network. MuxIP

Accedo, Amagi and ThinkAnalytics Bring Linear Personalization to FAST

Accedo, Amagi and ThinkAnalytics have partnered to deliver innovative viewer-centric experiences to FAST. The joint solution enables video service providers to increase video consumption by removing the hurdles of the current cable-like FAST experience.

Amazon Web Services (AWS) Launches AWS Elemental MediaConnect Gateway

Connecting on-premises multicast video networks to the cloud

DVEO presents new products and features at the 2023 NAB SHOW

At the 2023 NAB Show (booth W-1658) in Las Vegas, DVEO, a leading supplier of video distribution systems, will unveil a number of new products and services. These cutting-edge technologies are made to aid media organizations in streamlining their processe