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December 07, 2022

Short Cuts

Flavor Inc.'s Jose Castillo Talks NASCAR, TikTok, Twitch, and the Evolving Streaming Media Story

Flavor Inc. President Jose Castillo talks NASCAR, TikTok, Twitch, and the ever-evolving streaming media story with Streaming Media's Tim Siglin in this interview from Streaming Media West 2022.

Loupe Art's Dot Bustelo Talks Disrupting Art Distribution

Loupe Art Founder & CEO Dot Bustelo explains how Loupe shows, sells, and distributes art through streaming via its curated platform in this interview with Streaming Media's Tim Siglin at Streaming Media West 2022.

Blog

Increasing Liquidity for Streaming VOD Inventory

When one looks at the world of CTV/OTT ad buying, an odd trend emerges: There appears to be more buying against linear streaming inventory than against VOD streaming inventory. This seems odd because viewers are much more engaged with VOD titles—that is the very nature of on-demand viewing. VOD inventory should be more desirable from an advertiser's perspective, but this is not reflected in what is happening in the market.

How AI Is Helping Marketers Embrace Top Video Trends

Josh Dorward of Cloudinary discusses the ways that AI is helping marketers embrace top video trends.

Industry News

Qumu Partners with hihaho to Bring More Engagement to Videos

Qumu announced a partnership with hihaho, a platform for creating interactive videos. The partnership will provide customers with unique interactive video capabilities right on the Qumu Video Engagement Platform.

FIBA 3x3 World Tour Paris Master Relies on ATEM Constellation 8K

Blackmagic Design today announced that the FIBA 3x3 World Tour 2022 Paris Masters has relied on a multicamera OB (outside broadcast) solution featuring the ATEM Constellation 8K live production switcher.

Magewell Ships and Expands Features of USB Fusion Multi-Input Video Capture and Mixing Device

Exceptionally flexible device lets users easily combine live and file-based sources into engaging virtual and in-person presentations