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January 05, 2022

Short Cuts

How Disney Streaming Uses Metrics to Improve CDN Performance

Disney Streaming's Eric Klein explains how Disney works to improve streaming performance and reliability and guarantee a top-notch end-user experience through the use through a mix of raw and inferred metrics across their range of CDN partners in this clip from Streaming Media West Connect 2021.


Know Your Streamers: The Vital Differences Between Live and On-Demand Audiences

As the OTT audience grows, it also becomes more fragmented. Knowing the differences between live and on-demand viewers can help both programmers and marketers make smarter choices.

Demanding Diversity: Why the Media Industry Needs it Now More Than Ever

Looking forward, the media industry will need to create a new "norm" where diversity is key to connecting with all groups and where all people and stories are represented. However, this will need to be done with authenticity. For brand marketers and advertisers looking to grow with the industry, now is the time to re-evaluate core values and prioritize diversity in your creative, content, targeting, and overall strategy.

Industry News

Kinema Partners with ITVS to Support Return to In-Person Documentary Screenings

Kinema, the social cinema platform, is announcing its partnership with the leading co-producer of independent documentaries for public media, ITVS, to bring screening events directly to communities through its Offline Cinema Player, which allows event pro

MPAI concludes 2021 approving new Context-based Audio Enhancement standard

Moving Picture, Audio and Data Coding by Artificial Intelligence (MPAI) standards developing organisation has concluded the year 2022, its first full year of operation approving its fifth standard for publication.