August 05, 2026

Online Video News

What It Takes to Power World Cup Livestreams on a Massive Global Scale: A Q&A with Deltatre COO Gilles Mas

During the 2026 FIFA World Cup, Deltatre operated the broadcasting and streaming infrastructure for a number of major rights holders' World Cup platforms worldwide. In this Q&A, Gilles Mas, Chief Operating Officer at Deltatre, discusses the challenges and intricacies of pulling off this achievement and what this success means for the future of large-scale livestreamed events.

Blog

Viewer-Initiated Ads Emerge as a New Category on CTV

The strongest CTV opportunities are increasingly tied to viewer behavior. Buying around a show or a daypart still matters, but it is no longer the whole strategy. Since streaming behavior is viewer-controlled by nature, the ad model needs to evolve to match it, especially as Gen Z ages into prime spending years. Pause ads are an early, useful step in that direction. 

The Brand-Performance Gap in CTV Is Really a Data Problem

The industry often frames the existing conversation around CTV as a brand-versus-performance debate. But a more useful debate is whether advertisers have the data foundation required to make CTV work across the funnel, not just at one end or the other.

CTV Is Opening Up To The Mid-Market. Now Comes The Hard Part

Middle-market advertisers know their customers are watching streaming TV. The challenge has been translating that simple fact into a workable media strategy.

Free TV is Back, and it's Better than you Think

The story of FAST's growth isn't finished yet. To capitalize on the shift, there's more work to be done.

Industry News

Setplex Accelerates the Future of AI-Powered Content Discovery, Delivery, and Monetization at IBC2026

Setplex announced that it will showcase new AI-powered capabilities embedded throughout its Zapflex video platform at IBC2026.

TAG Video Systems Accelerates the Move to Cloud and Virtualized Production at IBC2026

TAG Video Systems Accelerates the Move to Cloud and Virtualized Production at IBC2026

Record-breaking World Cup has advertisers cheering

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 11.57 billion one-to-one addressable advertisements into live video streams during the 2026 FIFA World Cup. This equates to 297 million advertisements per day during the 39-day tournament