June 17, 2026

Short Cuts

Agentic AI and CTV Advertising

How will the advent of agentic AI impact CTV advertising and streaming adtech in ways that previously predominant AI technologies (AI/ML, generative AI) haven't left their mark on OTT monetization technologies, workflows, management, and strategy? IAB Tech Lab's Shailley Singh offers a concise explanation of the current state of play, and what IAB Tech Lab is developing with its agent-to-agent communication framework, while FreeWheel's Jeff Ellin offers a candid take on where buyers, sellers, and publishers are with agentic and LLM implementation today in this discussion with Streaming Media's Nadine Krefetz at Streaming Media Connect 2026.

How Live Sports on FAST Draws Viewers

Given FAST's traditional identification with VOD and even legacy content, the arrival and growing success of live events, news, and especially sports have begun to change perceptions of FAST as a vehicle for profitable live programming. But according to Cathy Rasenberger of Free Live Sports at Streaming Media Connect 2026, it's often VOD content from recognizable brands that draws viewers to FAST and live content that keeps them watching.

Blog

The Three-Click Rule: Streaming's Biggest Retention Problem

For more than a decade, the industry has focused on solving content scarcity. Billions have been invested in original programming, exclusive rights, global distribution, and expanding content libraries. Consumers now have access to more content than at any point in television history. Yet despite this unprecedented abundance, many viewers still struggle with a surprisingly simple task: finding something worth watching. The problem is no longer the size of the library. The problem is navigating it.

Industry News

Bitmovin Partners with Simplestream and Xperi to Support OTT Services to Launch on TiVo OS

Bitmovin has partnered with Simplestream and Xperi to help streaming services launch on TiVo OS smart TVs and devices. The collaboration combines Simplestream’s content management and application framework with Bitmovin’s playback technology, creating an

Miri Technologies Partners with Midwich for Distribution in North America

Agreement gives the X510 bonding router and V410 encoder/decoder greater availability in broadcast and Pro AV markets through resellers and integrators in USA and Canada