June 03, 2026

Short Cuts

Current Uses of AI in CTV and Streaming Ad Ops

How are publishers and advertisers leveraging AI in CTV ad ops in 2026? According to IAB Tech Lab COO and EVP of product Shailley Singh, managing creative and data coming out of campaigns are two key areas; others include prevalidating creative and generating contextual data, says Sargeway, LLC owner Sarge Sargent. Both explain how these processes work and the value AI adds in this discussion with Streaming Media contributing editor Nadine Krefetz from Streaming Media Connect 2026.

Globo’s Best Practices for World Cup 2026 Live Streaming Ad Insertion

Globo director of adtech Ana Beaklini says latency has traditionally been the biggest problem the Brazil-based Globo has faced in its efforts to provide seamless ad insertion for high-stakes, high-concurrency, ultra-low-latency live events like the World Cup. In this conversation with Streaming Media contributing editor Nadine Krefetz at Streaming Media Connect 2026, Beaklini explains how Globo has addressed this issue and the best practices the company will implement at massive scale for upcoming World Cup live streams and OTA broadcasts and AI's role in hyper-personalizing Globo's live ad decisioning.

Blog

What the FIFA World Cup Tells Us About Reaching Sports Audiences Today

The World Cup will show that scale today is not built in one place: It's built through a 360-degree approach to fan engagement that connects live moments, always-on content, and measurable commercial outcomes.

Streaming's Future: Guarantee It or I'm Not Buying

At the end of the day, brands want to know their media investments are working. Not just the number of impressions served, but that those impressions drove the outcomes they care about. That requires the ability to plan, buy, optimize, and measure across publishers. When those capabilities exist, the industry can deliver what clients are demanding and guarantee it.

Industry News

Magewell Levels-Up All-in-One Content Production with Launch of New Director Plus

More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint

Swiss Broadcaster Canal Alpha Streamlines Playout to Delivery with Harmonic

Harmonic announced that Canal Alpha has deployed Harmonic's software-based XOS Advanced Media Processor to modernize playout operations across cantons in French-speaking Switzerland.

Wooden Camera Releases New Accessories for Blackmagic URSA Cine Immersive

Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive.

Watch Brasil Selects Bitmovin to Improve Streaming Performance and Drive Ad Revenue Growth

Watch Brasil has selected Bitmovin’s streaming solutions to replace legacy systems, improving playback performance and reliability while supporting scalable ad revenue growth across Brazil and Europe.

Synamedia launches its next chapter, reimagining the future of viewing experiences

Company is launching an integrated portfolio that helps operators grow audiences, accelerate monetisation, innovate faster, and simplify operations