October 22, 2025

Online Video News

AWNY: Streaming's Strategic Advantage

Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely, Director, Data Insights & Trends, VAB, moderated the panel "Streaming's Strategic Advantage: Precision. Scale. Results" with panelists from Seedtag, Affinity Solutions, Premion, and Digitas.

Featured Articles

AWS GM of M&E Samira Panah Bakhtiar Talks Gen AI and Interactive Sports Streaming

In this Q&A, Samira Panah Bakhtiar, Amazon Web Services (AWS) general manager of me­­dia, entertainment, games, and sports, talks about how AWS and agentic AI are changing the ways streaming workflows are executed. In her interview, she spoke both to the business side of the house and the underlying tech.

Leveraging AI in OTT and CTV Content Discovery

In this article, experts from key streaming vendors weigh in on both the benefits and drawbacks of leveraging AI in OTT and CTV content discovery while speculating on how it will impact the future of personalization. Various methods of filtering make AI recommendations fully transparent to users, ensuring that personalization does not become too rigid for them, and advancements in IP distribution are among the many issues under consideration in this evolving field.

Blog

CTV’s Measurement Revolution: Outcomes as the Unifying Force

"On the glass" viewing has shifted decisively toward connected TV, where advertisers expect more than reach—they expect results. CTV has opened the door to a new era of accountability, where ad exposure is directly linked to business outcomes. Sales data is the unifying force, proving how CTV investments drive real-world impact. With this clarity, marketers can finally move beyond guesswork and optimize every impression for measurable performance and scale.

How L-Band Advertising is Unlocking Non-Intrusive Monetization in Streaming

Consumers are willing to tolerate ads in exchange for lower subscription fees, but they expect those ads to be relevant, less frequent, and non-disruptive. By leveraging screen real estate in a subtle yet effective way, L-band ads offer a compelling solution for service providers seeking to balance monetization with viewer satisfaction.

Industry News

Heartland Video Systems Partners with Zixi for Resilient IP Contribution Solutions

Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered with Zixi for enabling broadcast quality live video delivery over any IP network. This partnershi

Miri Technologies to Unveil New Resilient Internet Platform and Upgrades to X510 Bonding Router at NAB Show New York

New miriOS provides robust foundation for reliable internet connectivity on network routers, while flagship Miri X510 router gains new operating modes and performance enhancements

NESN Redefines Regional Sports Video Delivery with Harmonic

Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge

Interra Systems Drives Quality, Compliance, and Monetization with Award-winning QC, Monitoring, and Captioning Solutions at NAB Show New York 2025

NAB Show New York 2025 Oct. 22-23, 2025 Javits Center, NY Stand 244