August 13, 2025

Online Video News

Monday Morning Quarterbacking ESPN's NFL Network Acquisition: Streaming Industry Reactions

News that the entire NFL Network was going to Disney World created reverberations throughout the streaming ecosystem, particularly with the pending August 21 launch of ESPN's new D2C service. How is the streaming industry reacting? We went ‘round the horn (with apologies in advance for mixing sports metaphors) with a handful key industry vendors and experts for their initial thoughts, and here's what we heard.

Blog

Voice AI Is Becoming the Streaming Industry's Secret Weapon

Whether you're building platforms, designing user experiences, engineering playback systems, or producing content, voice is no longer just an interface. It's becoming a data source, a creative input, a user engagement layer, and even a cost-saver. And the companies that are tapping into it now? They're not just getting ahead, they're building the future.

Why Addressable Advertising Must Be Built Around the Viewer

Today's audiences have made their expectations clear: irrelevant ads are no longer tolerated. They're skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt for environments where advertising can be bypassed, and audiences are more in control than ever, advertisers must ensure their messages are timely, targeted, and additive to the experience—not a disruption to it.

CTV Advertising's Performance vs. ‘Premium’ Conundrum

CTV is the future of advertising, but no one is sure yet what that future will look like. Will it be the TV side of the equation, where premium content and channel names are all that matter to ad buyers? Or will it be the data-driven side, where performance is key, regardless of content channel?

Industry News

Elecard Strengthens Industry Collaboration through Active Participation in SVTA Working Groups

Elecard is partnering with the Streaming Video Technology Alliance to push streaming quality and speed to new heights — from live sports to NASA’s “Streaming from the Moon and Beyond” project — powered by its CodecWorks and Boro solutions.

NatureStream.tv Partners with FAST Channels TV to Distribute 24/7 Ambient Nature Streaming Channel

[Truckee, California - August 11, 2025] – NatureStream.tv is proud to announce its partnership with FAST Channels TV to distribute a dedicated FAST (Free Ad-Supported Streaming TV) channel, bringing immersive cinematic nature programming to viewers around

Signiant Showcases Unified Capture-to-Cloud Workflows at IBC 2025

At IBC 2025, Signiant (Stand 5.C74) will highlight its unified platform for capture-to-cloud workflows, showcasing new capabilities that support content creation, cloud ingest, and workflow acceleration.