July 02, 2025

Online Video News

CTV Isn’t Just Another Screen—Why Brands Need a New Strategy for Shoppable Ads

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally—favoring rich, interactive formats like carousels and branded destinations. In this Q&A with Joshua Blum, Director of Research & Analytics at BrightLine, he delves into further detail about their recent findings and how platforms can adapt their shoppable TV experiences to adjust to these new behaviors.

Radial Entertainment Formed by Oaktree Through Merger of Shout! Studios and FilmRise

The newly formed global entertainment company will operate FilmRise and Shout! Studios brands, leveraging the power of its combined best-in-class film & tv distribution, production, and streaming capabilities

Short Cuts

New Strategies for Reaching Gen Z Fans with Niche Sports on FAST

Fubo's Pamela Duckworth and Swerve Sports' Christy Tanner say it's time to throw out the old playbook and experiment with new niche sports and new engagement and programming strategies for reaching younger fans—and it all starts on social—as they recount their experience testing and measuring combat sports engagement on their FAST channels in this discussion with Ashling Digital's Michael Nagle from May's Streaming Media Connect.

Blog

How Subscriptions Increase Revenue and Improve Customer Engagement

The benefits of subscriptions as a business model for marketers include a recurring revenue stream, access over ownership, continuous value delivery, and a customer-centric focus. The migration to subscription-based business models is being driven by advancements in technology, customer needs, economic outlook, and the business advantages of this business model.

Industry News

Wowza Acquires AVA Intellect as it Accelerates Commitment to AI-First Innovation Strategy

Acquisition aligned with Wowza’s vision for intelligent video infrastructure, bringing agent-based automation to streaming orchestration and optimization. Wowza appoints AVA Intellect co-founder Mike Vitale as Head of Intelligence at Wowza.

TAG Video Systems and Gencom Technology Forge Strategic Partnership to Advance Broadcast Monitoring Across Oceania

TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics,  has announced a new collaboration with Gencom Technology, a premier provider of media technology solutions across New Zealand, Australia, and the

Magewell Brings NDI into Conferencing Software and More with Pro Convert IP to USB

Compact new converter lets users capture live NDI® and streaming sources into software over a USB interface

Mediacom Communications Leads Broadband Innovation with Unified DOCSIS 4.0 Platform from Harmonic

Harmonic’s cOS Platform Enables Mediacom to Offer Multigigabit and Symmetrical Services with High Reliability, Lower Operating Costs and a Clear Path to Fiber