May 21, 2025

Online Video News

NGLmitú's Vision for the Future of Latino Media Unveiled at NewFronts 2025: A Q&A With CMO Joe Bernard

NGLmitú, reaching a vibrant community of over 15 million bilingual and bicultural Latinos, took center stage at NewFronts 2025 to highlight the power of the "200%er"—a growing segment that is both fully American and fully Latino, shaping culture and driving consumer trends nationwide. In this Q&A, Joe Bernard, Chief Revenue Officer, highlights the details of NGLmitú's most significant announcements from the NewFronts.

Will Bundles and Indirect Sales Save Subscription-Based Streaming?

On Thursday, May 22, Alan Wolk, Co-Founder and Lead Analyst of TVREV, will moderate the Streaming Media Connect May panel "Will Bundles and Indirect Sales Save Subscription-Based Streaming?" A recent Antenna State of Subscriptions report revealed that a streaming superbundle that finds Max cohabitating with Disney+ and Hulu scored an encouraging 80% subscriber retention rate in the first 3 months after activation. Paramount+, Apple TV+, and Amazon's Prime Video are also forming competitor alliances, and indirect subscription sales are on the rise. Are these arrangements becoming the secret to survival in a fatigued SVOD market? Are deeper reservoirs of content likely to slow churn in all cases, or are some catalogs more complementary than others? Who is leading the bundle boom, and who is profiting? Are Tier 2 services gaining a foothold in the superbundle subscription economy or being squeezed out?

Sneak Preview: Going, Going, Gone: Can Biddable Advertising Fix CTV’s Fill Rate Slump?

On Thursday, May 22, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the Streaming Media Connect May panel "Going, Going, Gone: Can Biddable Advertising Fix CTV's Fill Rate Slump?" With FAST and CTV fill rates slipping throughout 2024 (except for a brief election bump), content owners and their partners are casting about for new and different ways to fill inventory. By clearing the way for advertisers to buy in just before show time rather than having to lock in their campaigns months in advance, so-called "real-time" biddable CTV opens up late-breaking, flexible opportunities to unload unclaimed inventory on an auction basis before it goes to waste. But as bidding on audiences reportedly surges for sports, is auction-based advertising really suitable for other premium content? Is it likely to change the way brands approach media-buying, or is it just another transitory trend?

Blog

AI-Driven Audience Segmentation Is Reshaping Ad-Supported Streaming and Unlocking New Revenue Opportunities

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use their own data (i.e., first-party data) to create precise audience segments, allowing for targeted advertising, personalized content recommendations, and tailored marketing strategies. This approach not only increases the relevance and effectiveness of ads for viewers and advertisers, it also helps reduce viewer resistance, generate higher acceptance, boost engagement, reduce churn, deliver more valuable advertising opportunities, and unlock new revenue streams.

Beyond Broadcast: How Streaming is Reinventing the Live Sports Experience

Success today isn't defined by simple reliability. It's about delivering live sports at broadcast-level speed, enhancing it with personalized viewing options, and orchestrating a broader digital ecosystem that keeps fans connected before, during, and after the game. Streaming isn't a replacement for TV - it's a complete redefinition of what sports media can be.

Industry News

nanocosmos Showcases Expertise in Real-Time Video Streaming at GITEX Europe 2025

nanocosmos, a Berlin-based pioneer in real-time video streaming technology, is pleased to announce its first-time participation at GITEX Europe, taking place in Berlin from May 21–23, 2025. With over 25 years of experience and a strong background in the a