May 07, 2025

Online Video News

Future Today Takes Center Stage at IAB NewFronts 2025

-Future Today Expands Fawesome's Premium Content Portfolio with partnerships with Gusto TV, Pangea Entertainment and Bold Baking Network-Launch of Chuck E. Cheese Media Network to Deliver Content on HappyKids and Standalone FAST App-Powering Privacy-Safe, Interactive Ad Experiences Across CTV

Samsung Ads Reveals Interactive Ad Formats, the Samsung Television Network, and Full-Funnel Performance Solutions at NewFronts 2025

Samsung TV Plus Unveils Exclusive New FAST Partnerships with the Jonas Brothers, Spotify, and Top Creators Mark Rober and Dhar Mann/ New Suite of Action-Oriented, Data-Driven Solutions Reinvents the TV as a Performance-Driven Powerhouse.

Canela Media CMO Oswald Méndez Discusses Club Canela, a Breakthrough In-App Rewards Program

Club Canela, the first fully integrated in-app streaming rewards program of its kind, has been launched by Canela Media, a leading technology and innovation-driven multicultural media company. Its goal is to strengthen its relationship with Canela.TV users and to provide brands with fresh, creative ways to interact with these audiences. In this Q&A, Oswald Méndez, CMO of Canela Media, outlines Club Canela's unique details and benefits. 

Short Cuts

How Contextual Targeting Impacts Programmatic and Indirect Sales

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact registering in the ad-supported streaming ecosystem? TVREV's Alan Wolk, Fremantle's Laura Florence, Philo's Aulden Kaye Yi, Roku's Charlie Goodman, and Vevo's Melissa Sofo offer their perspectives in a clip from the latest Streaming Media Connect 2025.

Blog

Should Data Be a Piece of the Upfront Equation?

Upfronts offer a forum for the sell side to showcase content, and the buy side to begin their pre-planning for advertising commitment. Now that we're entering the streaming-first upfront era, the ad industry has yet to elevate the importance of data into the upfronts. If meaningful advertising outcomes is the goal, data should have a place on the stage, as a critical piece of the equation.

Industry News

Flamingo TV Bonaire B.V. Takes a Bold Step Forward in Network Transformation with Harmonic

Harmonic’s cOS Virtualized Broadband Platform Simplifies the Transition to Distributed Access Architecture, Enabling Faster Connectivity and an Evolutionary Path to Fiber