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Conviva’s Social Guide for Streaming


The evolution of streaming content on social media platforms has been exciting to watch. Accounts for streaming platforms, once used purely as a channel for promoting new content, have developed brand personalities that rival the entertainment value of some of their shows. And while streaming platforms’ pages are the cornerstone of a streaming publisher’s social strategy, it’s the individual show pages that can truly build the brand affinity craved by publishers.

In this report, Conviva analyzed how top streaming publishers, including Netflix, Amazon Prime Video, Disney+, Hulu, HBO Max, Paramount Plus, Peacock, and CW Seed, as well as top streaming shows like Riverdale, Elite, Friends, and Euphoria use various social platforms, diving into what content works best on each platform with examples of success stories.