Deepen the Understanding of your Audience

Conviva

In today’s increasingly fragmented world, streaming publishers need a consistent way to track viewers across all platforms and devices in order to successfully reach and convert valuable audiences.

Streaming content is everywhere, not only across different social and streaming platforms, but also on disparate devices. That makes it incredibly difficult to fully understand your audience and to map the customer journey in this ever-changing world. While difficult, it’s certainly not impossible.

This white paper explores six ways to unify your audience so you can begin to optimize everything from social and streaming analytics to ad spend and marketing ROI. Learn about:

• Tracking the entire customer journey
• Knowing your audiences’ content paths
• Establishing privacy-safe segmentation
• Taking more ownership of your measurement stack

Download the white paper to learn more!