Power Your Payments Media Report: Feature payments in your customer acquisition strategy
How we consume media is changing, and so is the way we expect to pay for it.
With today’s consumers empowered by more choice, media brands should consider ensuring their digital experience remains a step above the rest from the moment visitors land on their site.
This report outlines how brands could use the payments stage of the consumer buying journey to their benefit, reducing drop off rates and increasing conversions, rather than approaching it merely as a function.
Power Your Payments is a research campaign commissioned by Worldpay from FIS that compiles the digital payment experiences and preferences of 33,000 consumers from 12 countries around the world.