Streaming Media Connect back in November with a peek at Building the 2027 Streaming Strategy Playbook.
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VP9

A video codec, released via an open-source license, by Google. Based on the VP8 video codec that Google acquired from On2 Technologies, VP9 uses the WebM format to deliver video via streaming or file-based means. VP9 was first released in mid-2013 and is now supported natively in Google’s Chrome browser and Mozilla’s Firefox browser. In addition, according to the WebM Project, “experimental VP9 decode support was added to VLC 2.1.2” in late 2013. Google is positioning VP9 as royalty free. Google showcased support of VP9 for Ultra HD content encoding and decoding at the 2014 Consumer Electronics Show.