Streaming Media Connect back in November with a peek at Building the 2027 Streaming Strategy Playbook.
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Multicast

A process which allows a server to send one stream to all recipients, regardless of their requested status. This is different from traditional unicast streaming media, where each user connects separately to a server to request content. Sometimes also referred to as broadcast delivery, after the over-the-air television model where the signal can reach any given television without the TV requesting content.