Save your FREE seat for Streaming Media Connect this August. Register Now!

Biographical Information

Mitch Eisenberg

Alliant SVP, General Counsel and Data Compliance Officer

Articles for Mitch Eisenberg

How Advertisers Can Try to Avoid Getting Stuck in VPPA Limbo with Their CTV and Video Data

Mitch Eisenberg of Alliant discusses how a 35-year-old piece of legislation—the Video Privacy Protection Act (VPPA)—is sparking lawsuits and sowing confusion within the CTV and video ad space, and he outlines some safe and practical strategies that marketers can take to navigate the VPPA and reach the audiences that matter most to them.