Biographical Information
            
                
                    
                        
                            Lindsay Van Kirk
                    
                    
                        SVP of Product, Operative 
                    
                    
                 
                
                    
                
             
            
        
            Articles for Lindsay Van Kirk
    
        
            Navigating the New Media Revenue Frontier: Unifying Strategies for Success
        
        
            
                
                    08 Nov 2023
        
        
            This article by Lindsay Van Kirk of Operative spotlights recent developments in revenue management technology, and how cloud-native and modular approaches are enabling media brands to unify their existing systems and deliver faster ROI. Kirk offers practical insights and advice for media professionals navigating this dynamic landscape.