Biographical Information
Andrey Kazakov
VP of Demand, AppLovin
Articles for Andrey Kazakov
CTV Halo Effect: The Revolutionizing Impact of Cross-platform Performance Marketing
14 Jun 2023
Andrey Kazakov, AppLovin's VP of Demand, discusses how the CTV Halo Effect is paving the way for advertisers to access new marketing avenues, expanding both reach, accessibility, and creating new opportunities for cross-platform campaigns while opening more ways to guide consumers through the conversion funnels and drive high-value, down-funnel conversion events.