Biographical Information
Sam Peterson
CEO, Bitcentral
For more than three decades, Sam Peterson has helped shape the technology broadcasters and news organizations rely on every day to put live content on air. As Chief Executive Officer of Bitcentral US, Inc., he leads the company at a moment of significant change in how news is produced and delivered. Sam stepped into the CEO role from his previous position as Chief Operating Officer of Bitcentral. Earlier in his career, he held management roles at leading broadcast technology companies, with experience spanning automation, master control and playout, news production, signal management, live production, and streaming. As CEO, Sam leads Bitcentral's growth strategy and drives the company's innovation. His focus is on guiding broadcasters and news organizations through modernization while protecting the reliability their on-air operations depend on. An Eagle Scout, Sam has served as an assistant scoutmaster and Wood Badge staffer with the Boy Scouts of America. He currently volunteers with C.E.R.T. in his local community and holds a Bachelor of Arts in Communications from Austin College.
Articles for Sam Peterson
How to Modernize a Newsroom Workflow Without Replacing It
04 Nov 2026
In most newsrooms, the costliest part of production is the handoff between systems, yet modernization budgets tend to go toward replacing the systems themselves. A strategy that targets repeated work and keeps the tools that already perform lets a newsroom meet new demands without rebuilding the operation each time it adds a capability.
Remote Production: The Jewel in the Creative Collaboration Crown
01 Jun 2023
The broadcast industry has changed at an extraordinary pace. Both the underlying technology and consumers' viewing habits have evolved into a complex and varied market. Broadcast news has been no exception, from both the production level and the end result for viewers. Sam Peterson of Bitcentral writes about the ways that collaboration empowers production teams to maximize efficiency.