Register now for Streaming Media 2025, October 6-8, in Santa Monica, CA, and get Super Early Bird Pricing. Ends 6/6! 

Biographical Information

Kyle Roberts

CEO, AdImpact

Articles for Kyle Roberts

Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions

CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.