Biographical Information
Asrah Mohammed
Marketing Manager for Waymark
Articles for Asrah Mohammed
Contextual Targeting: TV Advertising's Next-Level Move
06 Mar 2023
Modern TV advertising is in a growth phase. Advertisers face new challenges as the landscape shifts from broadcast and cable to a new world of AVOD and FAST. Asrah Mohammed of Waymark discusses contextual targeting, a strategy that could help navigate this new landscape.