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Biographical Information

John Link

Vice President, Sales at AdImpact

Articles for John Link

Beer, Betting, and Streaming, Oh My! A Super Bowl Advertising Analysis

Super Bowl ads, while a relatively small sample, are a decent indicator of trends in overall advertising demand. John Link from AdImpact reviews the last three years, and the trends are clear: a few categories like Crypto and Covid-related PSAs are waning, largely being replaced by new categories like Sports Betting and Streaming, and there is more competition in established categories like QSR and Beer.