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Biographical Information

Ian Greenblatt

Managing Director, GM, J.D. Power

Ian Greenblatt is Managing Director, GM, and Practice Lead of the Technology/Media/Telecom Practice at J.D. Power.

Articles for Ian Greenblatt

Cost Sensitivity and Navigation Challenges Emerge as Key Factors Contributing to Streaming Subscriber Churn and Content Catalog Fatigue

Ian Greenblatt and Carl Lepper of J.D. Power discuss how streaming service providers face new challenges moving into 2023 as the industry faces headwinds driven by rising inflation, the prospects of a global recession, and an arms race of content spending in the service of customer acquisition.