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Biographical Information

Deirdre Thomas

Managing Director, U.S. Audience Measurement, Nielsen

Deirdre Thomas is Managing Director, U.S. Audience Measurement at Nielsen.

Articles for Deirdre Thomas

Live Sports Are Headed to Streaming Services, and Audiences Are Ready

As audiences continue to increase their streaming consumption, sports are ready to join the ranks of hit programs like Stranger Things, Only Murders in the Building, and Obi-Wan Kenobi. And with new streaming-exclusive deals involving the NFL and MLS in play, fans are ready, as more than one-third of U.S. homes now access TV programming strictly through an internet connection.