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Biographical Information

Richard Whittington

Senior Vice President, Media and Entertainment, SAP-SE

Richard Whittington is Senior Vice President, Media and Entertainment, SAP-SE.

Articles for Richard Whittington

Smarter Financials, Deeper Customer Experience Management Are Keys to Streaming Profitability in a Maturing Market

To differentiate themselves as well as to hang onto-and maximize revenues from-fickle subscribers whose combined a la carte streaming bills are approaching the prices of the former cable/satellite bundles that caused the initial cord cutting, media companies must improve the customer experience and address their own financial discipline.