Biographical Information

Gijsbert Pols

Director of Connected TV and New Channels, Adjust

Gijsbert Pols, Ph. D., is Director of Connected TV and New Channels at Adjust.

Articles for Gijsbert Pols

Why CTV Is One of Digital Advertising’s Fastest-Growing Channels

Why is CTV one of digital advertising's fastest-growing channels, and where is CTV advertising heading? The channel is likely to keep growing fast thanks to larger audiences and viewer demographics, rich storytelling possibilities in a medium poised to capture consumer attention, and evolving measurement capabilities that will make CTV a go-to for both brand and performance marketing.