Biographical Information

Mariss Mednis

VP Product, Gracenote

Mariss Mednis is VP, Product, Gracenote.

Articles for Mariss Mednis

Win the Streaming Wars with Bingeable Content

Going viral in the streaming space is a taller order than when audiences first coined the term "binge-watching" as streaming platforms started dropping full seasons of content all at once. But what if, even in an increasingly crowded space, content owners and buyers could use data to determine whether content will drive viewership—or that it might even be binge-worthy?