Biographical Information

Greg Cox

Director of Marketing, Setplex

Greg Cox, Director of Marketing at Setplex, has extensive knowledge in Analytics, Conversion Optimization, and Omni-Channel approaches to marketing.

Articles for Greg Cox

The Importance of OTT Analytics

Keeping viewers engaged with a wide variety of content on a platform that is both intuitive and user-friendly is key for revenue growth, reducing churn, and building your customer base. To achieve this, a data-driven content strategy equipped with OTT analytics must be in place. OTT analytics offer invaluable insight into content performance, advertising metrics, and technical statistics to help providers shape the customer experience, improve streaming quality, and put personalization at the forefront.